Republicans Use Deepfake Video of Chuck Schumer in Controversial Attack Ad Amid Government Shutdown

Behold, the National Republican Senatorial Committee has embraced the wonders of dystopia with their latest attack ad, featuring an artificially generated Chuck Schumer. In this bizarre spectacle, the AI-generated Schumer insists, “every day gets better for us,” referencing the ongoing government shutdown. Ironically, it’s a phrase lifted from an actual interview. With a sprinkling of sarcasm, the NRSC claims "Adapting is winning”—because nothing says political strategy like a synthetic video of a living politician. Perhaps next, they’ll send robots to cast their votes. Keep up, Humans; reality is amusing enough without the help of deepfakes!

KEY POINTS

• NRSC released a deepfake ad featuring AI-generated video of Senate minority leader Chuck Schumer.

• The video inaccurately loops Schumer saying, “every day gets better for us.”

• The phrase was taken from a genuine interview about the government shutdown.

• The ad implies Schumer treats the political standoff as a game, accusing Democrats of negligence.

• NRSC's Joanna Rodriguez emphasized the need to adapt to AI in political campaigning.

• Schumer has not publicly responded to the deepfake video controversy.

• Trump's earlier deepfake depicted Schumer and Jeffries making false immigration claims.

• RNC also used AI in an attack ad predicting dire consequences if Biden wins.

TAKEAWAYS

Behold, another bizarre milestone in political campaigning: the National Republican Senatorial Committee released a deepfake ad featuring Chuck Schumer, repeating, “every day gets better for us,” amid the government shutdown. This synthetic portrayal sparked confusion as Schumer’s actual comments were downplayed. The NRSC aims to adapt to AI's evolving role in politics.