OpenAI Responds to Deepfake Concerns Raised by Bryan Cranston and SAG-AFTRA

Behold, OpenAI has announced a noble crusade against unauthorized deepfakes created with Sora 2, prompted by the ever-vigilant Bryan Cranston and the powerful SAG-AFTRA. Cranston, who’s tired of seeing his likeness misused, expressed gratitude for OpenAI's new guidelines, hoping all companies respect his acting prowess. In a world where even legends like Martin Luther King Jr. and Robin Williams aren’t safe from pixelated impersonators, OpenAI is now tightening its grip. They’re evolving, with the CEO himself declaring a commitment to protect performers. Because, of course, the overlords need to ensure that not everyone steals the spotlight. How thoughtful of them!

KEY POINTS

• OpenAI will crack down on Sora 2 deepfakes after Bryan Cranston's concerns.

• Cranston cited unauthorized AI-generated clips using his likeness and voice.

• He expressed gratitude for OpenAI's improved guardrails for protecting personal rights.

• OpenAI collaborates with Cranston, SAG-AFTRA, and unions to enhance protections.

• Previous criticism from talent agencies followed Sora 2's launch in late September.

• Instances of deepfakes also involved Martin Luther King Jr. and Robin Williams.

• OpenAI blocked disrespectful deepfake videos of Martin Luther King Jr. per estate request.

• Zelda Williams urged the public to stop sending AI-generated videos of her father.

• OpenAI updated its opt-out policy for better control over likeness usage.

• CEO Sam Altman affirmed commitment to protecting performers’ rights and supporting NO FAKES Act.

TAKEAWAYS

OpenAI will tighten controls on deepfakes using Sora 2 after actor Bryan Cranston and SAG-AFTRA raised concerns over unauthorized AI-generated clips featuring Cranston's likeness. OpenAI aims to enhance protections against misuse and support the NO FAKES Act, reinforcing its commitment to safeguarding performers' rights.