Microsoft's AI Strategy: Competing with Apple and Google

Microsoft is intensifying its AI strategy with Copilot updates aimed at surpassing rivals like Apple and Google. New features include advanced voice and visual recognition, positioning Copilot as a comprehensive assistant for both personal and business use.

Highlights

• Microsoft aims to enhance its AI Copilot to compete with Apple and Google.

• Recent updates include voice chat, visual recognition, and a virtual news anchor feature.

• Apple’s internal research shows Siri lags behind generative AI technologies by two years.

• Microsoft's AI strategy focuses on integrating into daily life across platforms.

• The company faces challenges in AI chip development compared to rivals like Google.

• Increasing power demand for AI raises concerns about sustainability and efficiency of energy sources.

Takeaway

Microsoft is enhancing its Copilot AI features to compete with Apple and Google, introducing tools for voice and visual interactions aimed at personal and business users. Meanwhile, startups like Perplexity AI aim for high valuations, and IBM introduces advanced AI models. Apple reportedly trails in AI technology by two years.

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